Sky Media
Munich, Germany

I enjoy producing content for Sky because they always have innovative ideas and work hard to provide detailed creative plans. The type of work is often varied, and each project offers a unique set of challenges. In addition to 3D creatives, I also produced many classic HTML5 banner advertisements which are not shown here.

Package design can present some unique challenges, but the workflow is clear. I would often receive a 2D texture layout which would later be used for the actual package printing, and it’s important to maintain precise measurements when creating the virtual package in 3D, or else the texture data will not fit properly. Once the modeling, texturing and lighting are all squared away, the client can quickly iterate on their package design and send updates for the latest designs. Updating the renders is typically very rapid.

Sky Media offers custom digital cable boxes for football fans to support their favorite club. This turntable render showcases four of the teams we produced using a flashy motion blur trick to transition between each team.

These devices were rendered as print assets to promote Sky Media’s digital streaming services by illustrating all the different hardware that can be used. The series was produced in such a way that changing the content on each screen was quickly changeable without producing completely new renders.

This 3D scarves presented a unique modeling challenge. A 2D image of the glass Sky logo was provided by the client, and the request was to have a plush football-themed scarf wrapping around the logo. Cloth folds are challenging to model, especially when texture placement is crucial. In order to maintain the texture coordinates, the scarf was bent and rotated into a rough position, and then converted to a cloth simulation which provided natural folds to the fabric. Additionally, the tassels at the end were also simulated as tiny ropes to give them a more natural feel.

Sky Media partnered with Roku to offer their customers a sleek TV box for streaming Sky programming at home. The client delivered sample devices, which were then photographed for reference, modeled in 3D and rendering using specialized HDR software to provide maximum freedom over lighting and reflections.