Siemens Medical
Erlangen, Germany

Siemens Medical approached us with an ideal use case for photorealistic 3D renders. They produce a wide range of medical prototypes, and the designs go through many iterations before reaching market. My task is to integrate 3D geometry from the latest prototypes seamlessly into existing marketing photographs. This involves matching camera perspectives, reproducing the lighting environment, modeling custom geometry, and compositing 3D renders into photographs. The setup can allows for rapid iterations without costly photoshoots, and when done correctly, the viewer is completely unaware of the 3D elements.

Here is a conceptual showcase of an advanced computed tomography scanner prototype developed by Siemens. They were interested in exploring different ways of marketing the device to hospitals in a way that allowed for changes as the prototype evolved. The data was delivered as actual manufacturing data produced in Dassault Systèmes SolidWorks CAD software, and each component was converted to standard geometric data which could be rendered using Autodesk Maya and V-Ray.